Branding services for any organisation and any individual
An organisation or individual brand is more than a crafty logo, a catchy name or trendy colour scheme. Your brand is the collective emotions and thoughts that customers feel when they interact with any element of the your organisation or individual offering and touch point.
Maintaining a strong brand as a business aids in the retention of loyal customers and acquisition of new customers. Effectively branding your business on all platforms i.e. online and elsewhere, eliminates some barriers to increasing sales and marketing value.
Our business branding services can help you with any branding aspect you may be finding challenging and we specialise in a few particular. If you are in need of a new brand identity, refining an existing brand identity or seeking a better way to land your messaging and brand intent, contact us. Once you give us an opportunity to understand your core values, mission statements and intentions we are able to offer a variety of services depending on your particular needs.
What Branding Services Do We Offer?
Brand Positioning Strategy
A Positioning Strategy is how you set yourself apart from the competition. What do you bring to the table that’s wholly distinct from other players in your market? What makes your brand relevant? What gives you the competitive edge? What area do you want to occupy in the mind of your customer? If you don’t have a clear answer to those questions, it’s going to be difficult to convince potential customers to choose your business over another one.
Logo design, Style guides and Brand Guidelines.
A well-designed logo supports marketing efforts in brand awareness and identity. We are able to help in formulating brand guidelines for design, style and tone. This ensures a standard approach to the application and interpretation of the logo and brand identity.
Messaging is an important element to structure your brand and marketing activities.
Your brand messaging communicates your brand intent and product offering in a way that is targeted and focussed 9n the value proposition. Work with us to receive informed guidance on how to craft the right message for your target market and your industry.
Brand Tone and Voice
Establishing a brand voice and adhering to it across all touch points, marketing campaigns and customer interactions is extremely important. Having a strong brand voice solidifies your company’s identity, and any deviation could negatively impact the perception of your organization.
Online Branding and Marketing
Our online marketing services include mapping out a social media strategy that aligns with the company’s brand identity. As well as curating content for websites and other digital assets that accurately reflect the brand voice and tone. We are able to help your brand to find a way to stay true to the brand messaging, voice and values while still taking advantage of social media’s inherent strengths.